Executive Development Programme in Ad Viewability & Future Trends

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The Executive Development Programme in Ad Viewability & Future Trends is a certificate course designed to empower professionals with critical skills in digital advertising. This programme emphasizes the importance of ad viewability, a key metric in today's digital advertising landscape, and explores future trends shaping the industry.

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In an era where digital advertising is a dominant force, there's an increasing demand for professionals who understand ad viewability and can leverage it for business growth. This course equips learners with the essential skills to measure, optimize, and report on ad viewability, providing a competitive edge in their careers. By the end of this programme, learners will be able to strategize and implement effective digital advertising campaigns, aligning them with industry best practices and future trends. This will not only enhance their professional value but also contribute significantly to their career advancement in the dynamic world of digital advertising.

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โ€ข Ad Viewability Fundamentals
โ€ข Understanding Ad Impressions and Viewability
โ€ข Factors Influencing Ad Viewability
โ€ข Measuring Ad Viewability and Key Metrics
โ€ข Improving Ad Viewability: Best Practices
โ€ข Ad Fraud and Brand Safety: An Overview
โ€ข Programmatic Advertising and Viewability
โ€ข Future Trends in Ad Viewability
โ€ข Leveraging Technology for Ad Viewability Optimization

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The **Executive Development Programme in Ad Viewability & Future Trends** focuses on the dynamic world of digital advertising, providing professionals with a keen understanding of ad viewability, a crucial aspect of today's online advertising landscape. The programme highlights several essential roles that contribute to the growth and success of this thriving industry in the United Kingdom. 1. **Ad Operations Specialist**: An expert in ad workflow management, these professionals ensure seamless campaign execution and optimal ad viewability. As demand for their expertise grows, so does their average salary, currently ranging from ยฃ30,000 to ยฃ45,000 per year. 2. **Digital Analytics Manager**: These professionals unlock valuable insights from data, driving strategic decision-making for advertising campaigns. Their salaries typically range between ยฃ40,000 and ยฃ70,000 per year, depending on experience and expertise. 3. **Programmatic Advertising Manager**: Specialists in automated ad buying and selling, they help businesses reach their target audiences efficiently. Their average salary ranges from ยฃ45,000 to ยฃ75,000 per year, as the need for programmatic skills continues to rise. 4. **Data Scientist (AdTech)**: AdTech data scientists uncover hidden patterns and trends in large datasets, directly impacting ad viewability and campaign performance. Their salaries often range between ยฃ50,000 and ยฃ90,000 per year, depending on the company and the scope of their responsibilities. 5. **Ad Viewability Consultant**: As experts in ad viewability, these professionals advise businesses on best practices to enhance ad visibility and maximise return on investment. Their salaries typically range from ยฃ50,000 to ยฃ100,000 per year, reflecting the high demand for their expertise in the industry.

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EXECUTIVE DEVELOPMENT PROGRAMME IN AD VIEWABILITY & FUTURE TRENDS
ๆŽˆไบˆ็ป™
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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