Executive Development Programme in Ad Viewability & Future Trends

Name: Executive Development Programme in Ad Viewability & Future Trends
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The Executive Development Programme in Ad Viewability & Future Trends is a certificate course designed to empower professionals with critical skills in digital advertising. This programme emphasizes the importance of ad viewability, a key metric in today's digital advertising landscape, and explores future trends shaping the industry.

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À propos de ce cours

In an era where digital advertising is a dominant force, there's an increasing demand for professionals who understand ad viewability and can leverage it for business growth. This course equips learners with the essential skills to measure, optimize, and report on ad viewability, providing a competitive edge in their careers. By the end of this programme, learners will be able to strategize and implement effective digital advertising campaigns, aligning them with industry best practices and future trends. This will not only enhance their professional value but also contribute significantly to their career advancement in the dynamic world of digital advertising.

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Détails du cours

• Ad Viewability Fundamentals
• Understanding Ad Impressions and Viewability
• Factors Influencing Ad Viewability
• Measuring Ad Viewability and Key Metrics
• Improving Ad Viewability: Best Practices
• Ad Fraud and Brand Safety: An Overview
• Programmatic Advertising and Viewability
• Future Trends in Ad Viewability
• Leveraging Technology for Ad Viewability Optimization

Parcours professionnel

The **Executive Development Programme in Ad Viewability & Future Trends** focuses on the dynamic world of digital advertising, providing professionals with a keen understanding of ad viewability, a crucial aspect of today's online advertising landscape. The programme highlights several essential roles that contribute to the growth and success of this thriving industry in the United Kingdom. 1. **Ad Operations Specialist**: An expert in ad workflow management, these professionals ensure seamless campaign execution and optimal ad viewability. As demand for their expertise grows, so does their average salary, currently ranging from £30,000 to £45,000 per year. 2. **Digital Analytics Manager**: These professionals unlock valuable insights from data, driving strategic decision-making for advertising campaigns. Their salaries typically range between £40,000 and £70,000 per year, depending on experience and expertise. 3. **Programmatic Advertising Manager**: Specialists in automated ad buying and selling, they help businesses reach their target audiences efficiently. Their average salary ranges from £45,000 to £75,000 per year, as the need for programmatic skills continues to rise. 4. **Data Scientist (AdTech)**: AdTech data scientists uncover hidden patterns and trends in large datasets, directly impacting ad viewability and campaign performance. Their salaries often range between £50,000 and £90,000 per year, depending on the company and the scope of their responsibilities. 5. **Ad Viewability Consultant**: As experts in ad viewability, these professionals advise businesses on best practices to enhance ad visibility and maximise return on investment. Their salaries typically range from £50,000 to £100,000 per year, reflecting the high demand for their expertise in the industry.

Exigences d'admission

Compréhension de base de la matière
Maîtrise de la langue anglaise
Accès à l'ordinateur et à Internet
Compétences informatiques de base
Dévouement pour terminer le cours

Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.

Statut du cours

Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :

Non accrédité par un organisme reconnu
Non réglementé par une institution autorisée
Complémentaire aux qualifications formelles

Vous recevrez un certificat de réussite en terminant avec succès le cours.

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EXECUTIVE DEVELOPMENT PROGRAMME IN AD VIEWABILITY & FUTURE TRENDS

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qui a terminé un programme à

London School of International Business (LSIB)

Décerné le

05 May 2025

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