Executive Development Programme in Customer Data Analytics
-- ViewingNowThe Executive Development Programme in Customer Data Analytics is a certificate course designed to empower professionals with the essential skills to excel in data-driven marketing. In today's digital world, customer data analytics has become a critical aspect of business strategy, and this course addresses the growing industry demand for experts who can interpret and apply customer data effectively.
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โข Introduction to Customer Data Analytics: Understanding the basics of customer data analytics, its importance, and applications. โข Data Collection Methods: Exploring various data collection methods, including web analytics, social media analytics, and customer surveys. โข Data Management: Techniques for data cleaning, validation, and organization for further analysis. โข Data Analysis Tools: Hands-on experience with popular data analysis tools such as R, Python, and Tableau. โข Customer Segmentation: Strategies for customer segmentation, including demographic, behavioral, and psychographic segmentation. โข Customer Lifetime Value Analysis: Methods for calculating and maximizing customer lifetime value. โข Predictive Analytics: Introduction to predictive analytics, including regression analysis, decision trees, and neural networks. โข Data Visualization: Techniques for effective data visualization to communicate insights and recommendations. โข Data Privacy and Security: Understanding data privacy regulations and best practices for securing customer data.
Bonus Unit:
โข AI and Machine Learning in Customer Analytics: Exploring the role of artificial intelligence and machine learning in customer data analytics and decision making.
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