Executive Development Programme in Customer Data Analytics
-- ViewingNowThe Executive Development Programme in Customer Data Analytics is a certificate course designed to empower professionals with the essential skills to excel in data-driven marketing. In today's digital world, customer data analytics has become a critical aspect of business strategy, and this course addresses the growing industry demand for experts who can interpret and apply customer data effectively.
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• Introduction to Customer Data Analytics: Understanding the basics of customer data analytics, its importance, and applications. • Data Collection Methods: Exploring various data collection methods, including web analytics, social media analytics, and customer surveys. • Data Management: Techniques for data cleaning, validation, and organization for further analysis. • Data Analysis Tools: Hands-on experience with popular data analysis tools such as R, Python, and Tableau. • Customer Segmentation: Strategies for customer segmentation, including demographic, behavioral, and psychographic segmentation. • Customer Lifetime Value Analysis: Methods for calculating and maximizing customer lifetime value. • Predictive Analytics: Introduction to predictive analytics, including regression analysis, decision trees, and neural networks. • Data Visualization: Techniques for effective data visualization to communicate insights and recommendations. • Data Privacy and Security: Understanding data privacy regulations and best practices for securing customer data.
Bonus Unit:
• AI and Machine Learning in Customer Analytics: Exploring the role of artificial intelligence and machine learning in customer data analytics and decision making.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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