Global Certificate in Competitive Analysis & Market Intelligence

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The Global Certificate in Competitive Analysis & Market Intelligence is a comprehensive course that equips learners with essential skills for career advancement in today's data-driven business environment. This course emphasizes the importance of understanding market trends, identifying competitors, and gathering actionable insights to make informed business decisions.

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In this course, learners will gain hands-on experience with market intelligence tools, techniques, and methodologies. They will learn how to conduct market research, analyze competitors, and create compelling strategies that give their organizations a competitive edge. The course covers various topics, including market segmentation, targeting, positioning, and go-to-market strategies. With the increasing demand for market intelligence professionals, this course is an excellent opportunity for learners to acquire the skills and knowledge needed to succeed in this field. By completing this course, learners will be able to demonstrate their expertise in competitive analysis and market intelligence, making them more attractive to potential employers and increasing their chances of career advancement.

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โ€ข Competitive Analysis Fundamentals: Understanding the competition, SWOT analysis, Porter's Five Forces, and benchmarking.
โ€ข Market Intelligence Sources: Primary and secondary sources, public and private data, and internal and external data.
โ€ข Market Research Methods: Qualitative and quantitative research, surveys, focus groups, and interviews.
โ€ข Data Analysis Techniques: Descriptive and inferential statistics, data visualization, and trend analysis.
โ€ข Market Intelligence Tools: CRM systems, social media monitoring, web analytics, and business intelligence software.
โ€ข Competitive Intelligence Process: Planning, data collection, analysis, dissemination, and feedback.
โ€ข Competitive Intelligence Ethics: Legal and ethical considerations, confidentiality, and privacy.
โ€ข Competitive Intelligence Strategy: Aligning with business goals, setting KPIs, and measuring success.
โ€ข Market Intelligence Presentation: Communicating insights effectively, data storytelling, and visual aids.

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GLOBAL CERTIFICATE IN COMPETITIVE ANALYSIS & MARKET INTELLIGENCE
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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