Global Certificate in Competitive Analysis & Market Intelligence
-- ViewingNowThe Global Certificate in Competitive Analysis & Market Intelligence is a comprehensive course that equips learners with essential skills for career advancement in today's data-driven business environment. This course emphasizes the importance of understanding market trends, identifying competitors, and gathering actionable insights to make informed business decisions.
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โข Competitive Analysis Fundamentals: Understanding the competition, SWOT analysis, Porter's Five Forces, and benchmarking.
โข Market Intelligence Sources: Primary and secondary sources, public and private data, and internal and external data.
โข Market Research Methods: Qualitative and quantitative research, surveys, focus groups, and interviews.
โข Data Analysis Techniques: Descriptive and inferential statistics, data visualization, and trend analysis.
โข Market Intelligence Tools: CRM systems, social media monitoring, web analytics, and business intelligence software.
โข Competitive Intelligence Process: Planning, data collection, analysis, dissemination, and feedback.
โข Competitive Intelligence Ethics: Legal and ethical considerations, confidentiality, and privacy.
โข Competitive Intelligence Strategy: Aligning with business goals, setting KPIs, and measuring success.
โข Market Intelligence Presentation: Communicating insights effectively, data storytelling, and visual aids.
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