Global Certificate Brand Building: Negotiation Essentials

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The Global Certificate in Brand Building: Negotiation Essentials is a comprehensive course designed to empower learners with critical negotiation skills necessary for career advancement and brand development. In today's fast-paced and competitive business environment, effective negotiation is a crucial skill that can significantly impact an individual's success and the success of their organization.

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This course is designed to meet the growing industry demand for professionals who can effectively negotiate and build strong relationships with clients, partners, and stakeholders. By completing this course, learners will develop a deep understanding of the negotiation process, learn how to prepare for negotiations, and master various negotiation strategies and techniques. Equipped with these essential skills, learners will be able to negotiate confidently, build strong relationships, and create value for their organizations. This course is an excellent investment for anyone looking to advance their career, increase their earning potential, and make a positive impact on their organization's brand.

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โ€ข Understanding Negotiation: This unit will cover the basics of negotiation, including its definition, importance, and the different types of negotiation strategies. โ€ข Preparing for Negotiations: This unit will teach learners how to prepare for a negotiation, including researching the other party, setting goals, and developing a negotiation plan. โ€ข Communication Skills for Negotiation: This unit will focus on effective communication skills, including active listening, asking open-ended questions, and using body language to convey messages. โ€ข Cross-Cultural Negotiation: This unit will cover the unique challenges of negotiating across different cultures, including understanding cultural norms, values, and communication styles. โ€ข BATNA and ZOPA: This unit will teach learners about the concepts of BATNA (Best Alternative To a Negotiated Agreement) and ZOPA (Zone of Possible Agreement), and how to use them to strengthen their negotiation position. โ€ข Overcoming Negotiation Roadblocks: This unit will cover common roadblocks in negotiations, such as impasses, deadlocks, and power imbalances, and how to overcome them. โ€ข Negotiating Ethically: This unit will focus on the importance of ethical negotiation, including honesty, transparency, and fairness. โ€ข Building Long-Term Relationships through Negotiation: This unit will cover the importance of building long-term relationships through negotiation, including trust, respect, and collaboration. โ€ข Negotiating in Teams: This unit will teach learners how to negotiate effectively in teams, including dividing roles and responsibilities, communicating effectively, and building consensus.

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GLOBAL CERTIFICATE BRAND BUILDING: NEGOTIATION ESSENTIALS
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London School of International Business (LSIB)
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05 May 2025
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