Professional Certificate in Google News Essentials

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The Professional Certificate in Google News Essentials is a comprehensive course that equips learners with the fundamental skills required to thrive in the fast-paced world of journalism and digital media. This program, offered by Google, is designed to provide a solid foundation in news reporting, writing, and editing, with a strong emphasis on digital tools and platforms.

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In today's digital age, there is an increasing demand for journalists who are well-versed in using technology to tell compelling stories and reach a wider audience. This course is essential for those looking to advance their careers in journalism, media, public relations, or any field that requires strong writing and communication skills. Throughout the course, learners will gain hands-on experience with Google's suite of news tools, including Google Trends, Google Surveys, and Google Earth. They will also learn how to fact-check, verify information, and use ethical guidelines when reporting on sensitive topics. By the end of the course, learners will have a portfolio of published work and a solid understanding of the latest trends and best practices in digital journalism.

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โ€ข Unit 1: Introduction to Google News Essentials
โ€ข Unit 2: Understanding Google News Algorithms
โ€ข Unit 3: Optimizing Content for Google News
โ€ข Unit 4: Google News Publisher Center: Setup and Best Practices
โ€ข Unit 5: Leveraging Google Trends and Analytics for News
โ€ข Unit 6: Creating and Optimizing News Videos for Google
โ€ข Unit 7: Utilizing AMP (Accelerated Mobile Pages) for News
โ€ข Unit 8: Google News Initiative: Exploring Opportunities
โ€ข Unit 9: Monitoring and Improving Google News Performance
โ€ข Unit 10: Future Trends in Digital News and Google News

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PROFESSIONAL CERTIFICATE IN GOOGLE NEWS ESSENTIALS
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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