Professional Certificate in Google News Essentials

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The Professional Certificate in Google News Essentials is a comprehensive course that equips learners with the fundamental skills required to thrive in the fast-paced world of journalism and digital media. This program, offered by Google, is designed to provide a solid foundation in news reporting, writing, and editing, with a strong emphasis on digital tools and platforms.

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About this course

In today's digital age, there is an increasing demand for journalists who are well-versed in using technology to tell compelling stories and reach a wider audience. This course is essential for those looking to advance their careers in journalism, media, public relations, or any field that requires strong writing and communication skills. Throughout the course, learners will gain hands-on experience with Google's suite of news tools, including Google Trends, Google Surveys, and Google Earth. They will also learn how to fact-check, verify information, and use ethical guidelines when reporting on sensitive topics. By the end of the course, learners will have a portfolio of published work and a solid understanding of the latest trends and best practices in digital journalism.

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Course Details

Unit 1: Introduction to Google News Essentials
Unit 2: Understanding Google News Algorithms
Unit 3: Optimizing Content for Google News
Unit 4: Google News Publisher Center: Setup and Best Practices
Unit 5: Leveraging Google Trends and Analytics for News
Unit 6: Creating and Optimizing News Videos for Google
Unit 7: Utilizing AMP (Accelerated Mobile Pages) for News
Unit 8: Google News Initiative: Exploring Opportunities
Unit 9: Monitoring and Improving Google News Performance
Unit 10: Future Trends in Digital News and Google News

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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PROFESSIONAL CERTIFICATE IN GOOGLE NEWS ESSENTIALS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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