Executive Development Programme in Strategic Brand Management: Vintage Case Studies

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The Executive Development Programme in Strategic Brand Management: Vintage Case Studies is a certificate course designed to enhance your understanding of strategic brand management. This program focuses on real-world case studies, providing valuable insights into effective branding strategies.

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Its importance lies in the increasing demand for branding experts who can drive business growth and create a strong brand presence in the market. With this course, learners will gain essential skills in brand management, including brand positioning, storytelling, and customer engagement. These skills are critical for career advancement in various industries, such as marketing, advertising, public relations, and product management. By studying vintage case studies, learners can understand the evolution of brand management, enabling them to apply these lessons to modern branding challenges. In summary, this course equips learners with the necessary skills to excel in brand management, meeting the industry's growing demand for branding experts and providing a competitive edge for career advancement.

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โ€ข Unit 1: Introduction to Strategic Brand Management
โ€ข Unit 2: Understanding Brand Equity and its Components
โ€ข Unit 3: Brand Positioning and Differentiation
โ€ข Unit 4: Crafting a Compelling Brand Story
โ€ข Unit 5: The Role of Brand Identity and Visual Elements
โ€ข Unit 6: Integrated Marketing Communications for Brand Building
โ€ข Unit 7: Vintage Case Studies: Strategic Brand Management in Action - Coca Cola, IBM, and Marlboro
โ€ข Unit 8: Leveraging Digital Channels for Brand Management
โ€ข Unit 9: Metrics and Analytics for Measuring Brand Success
โ€ข Unit 10: Future Trends and Innovations in Strategic Brand Management

่Œไธš้“่ทฏ

The Executive Development Programme in Strategic Brand Management is designed to empower professionals in the ever-evolving branding landscape. This section showcases vintage case studies that highlight the significance of strategic brand management in various roles. To give you a better understanding of the industry relevance, we present a 3D pie chart visualizing job market trends in the UK, featuring primary roles in strategic brand management: - **Brand Strategist**: With a 30% share, brand strategists play a pivotal role in shaping a brand's identity and positioning in the market. - **Marketing Manager**: Holding a 25% share, marketing managers are responsible for developing and implementing marketing strategies to promote brand growth. - **Creative Director**: With a 20% share, creative directors lead the creative team in generating engaging content that represents a brand's identity. - **Digital Marketing Specialist**: With a 15% share, digital marketing specialists manage online brand presence and optimize digital marketing campaigns for better ROI. - **Product Manager**: Holding a 10% share, product managers oversee the development, production, and marketing of a product line to ensure brand alignment. This responsive 3D pie chart, rendered using Google Charts, adapts to all screen sizes and offers a comprehensive view of the industry landscape.

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EXECUTIVE DEVELOPMENT PROGRAMME IN STRATEGIC BRAND MANAGEMENT: VINTAGE CASE STUDIES
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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