Executive Development Programme in Strategic Brand Management: Vintage Case Studies

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The Executive Development Programme in Strategic Brand Management: Vintage Case Studies is a certificate course designed to enhance your understanding of strategic brand management. This program focuses on real-world case studies, providing valuable insights into effective branding strategies.

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About this course

Its importance lies in the increasing demand for branding experts who can drive business growth and create a strong brand presence in the market. With this course, learners will gain essential skills in brand management, including brand positioning, storytelling, and customer engagement. These skills are critical for career advancement in various industries, such as marketing, advertising, public relations, and product management. By studying vintage case studies, learners can understand the evolution of brand management, enabling them to apply these lessons to modern branding challenges. In summary, this course equips learners with the necessary skills to excel in brand management, meeting the industry's growing demand for branding experts and providing a competitive edge for career advancement.

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Course Details

Unit 1: Introduction to Strategic Brand Management
Unit 2: Understanding Brand Equity and its Components
Unit 3: Brand Positioning and Differentiation
Unit 4: Crafting a Compelling Brand Story
Unit 5: The Role of Brand Identity and Visual Elements
Unit 6: Integrated Marketing Communications for Brand Building
Unit 7: Vintage Case Studies: Strategic Brand Management in Action - Coca Cola, IBM, and Marlboro
Unit 8: Leveraging Digital Channels for Brand Management
Unit 9: Metrics and Analytics for Measuring Brand Success
Unit 10: Future Trends and Innovations in Strategic Brand Management

Career Path

The Executive Development Programme in Strategic Brand Management is designed to empower professionals in the ever-evolving branding landscape. This section showcases vintage case studies that highlight the significance of strategic brand management in various roles. To give you a better understanding of the industry relevance, we present a 3D pie chart visualizing job market trends in the UK, featuring primary roles in strategic brand management: - **Brand Strategist**: With a 30% share, brand strategists play a pivotal role in shaping a brand's identity and positioning in the market. - **Marketing Manager**: Holding a 25% share, marketing managers are responsible for developing and implementing marketing strategies to promote brand growth. - **Creative Director**: With a 20% share, creative directors lead the creative team in generating engaging content that represents a brand's identity. - **Digital Marketing Specialist**: With a 15% share, digital marketing specialists manage online brand presence and optimize digital marketing campaigns for better ROI. - **Product Manager**: Holding a 10% share, product managers oversee the development, production, and marketing of a product line to ensure brand alignment. This responsive 3D pie chart, rendered using Google Charts, adapts to all screen sizes and offers a comprehensive view of the industry landscape.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
EXECUTIVE DEVELOPMENT PROGRAMME IN STRATEGIC BRAND MANAGEMENT: VINTAGE CASE STUDIES
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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