Executive Development Programme in Argumentation & Persuasion

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The Executive Development Programme in Argumentation & Persuasion is a certificate course designed to enhance learners' ability to construct compelling arguments and effectively persuade diverse audiences. In today's fast-paced, competitive business environment, these skills are crucial for career advancement and success.

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This programme is highly relevant and in demand across various industries, as it equips learners with the tools to navigate complex business decisions, negotiate successfully, and communicate their ideas with confidence and clarity. By mastering the art of argumentation and persuasion, learners can build influence, establish credibility, and foster collaboration, all of which are essential for effective leadership. Throughout the course, learners will engage in a variety of hands-on activities, case studies, and practical exercises that will help them develop a deep understanding of the principles and best practices of argumentation and persuasion. By the end of the programme, learners will have gained a competitive edge and be well-positioned to succeed in their careers.

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โ€ข Fundamentals of Argumentation: Understanding the basics of constructing and deconstructing arguments, including premises, conclusions, and logical fallacies.
โ€ข Persuasion Techniques: Exploring various persuasion strategies, such as ethos, pathos, and logos, and analyzing their effectiveness in different contexts.
โ€ข Critical Thinking Skills: Developing the ability to evaluate arguments critically, identify assumptions, and assess evidence.
โ€ข Communication Skills: Enhancing verbal and written communication abilities, with a focus on clarity, concision, and persuasiveness.
โ€ข Influence and Negotiation: Learning how to negotiate effectively, understand power dynamics, and build coalitions to achieve desired outcomes.
โ€ข Psychology of Persuasion: Examining the psychological factors that influence decision-making, such as cognitive biases and heuristics, and how to leverage them in arguments.
โ€ข Cross-Cultural Communication: Understanding the impact of cultural differences on communication and argumentation, and developing strategies to communicate effectively across cultures.
โ€ข Ethical Considerations in Argumentation: Exploring the ethical implications of argumentation and persuasion, including issues of manipulation, deception, and informed consent.
โ€ข Case Studies in Argumentation and Persuasion: Analyzing real-world examples of successful and unsuccessful arguments and persuasion efforts to identify best practices and pitfalls.

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The Executive Development Programme in Argumentation & Persuasion focuses on enhancing your communication skills to effectively convince and persuade in professional settings. It's a valuable investment in your career, particularly in high-demand roles like executive coaching, sales, marketing, operations, and finance. This 3D pie chart illustrates the distribution of these roles in the UK job market, providing a visual representation of their significance. With this programme, you'll be equipped to excel in any of these fields or strengthen your persuasion skills in your current position. This 3D pie chart represents job market trends in the UK, highlighting the demand for top executive positions that require solid argumentation and persuasion skills. With a transparent background and no added background color, the chart adapts to all screen sizes, making it easily accessible on various devices. Each slice represents a different role with a concise description, aligned with industry relevance. By participating in the Executive Development Programme in Argumentation & Persuasion, you'll be well-prepared to thrive in these high-demand roles and enhance your overall communication skills.

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EXECUTIVE DEVELOPMENT PROGRAMME IN ARGUMENTATION & PERSUASION
ๆŽˆไบˆ็ป™
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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