Global Certificate in Brand Management: A Global Perspective

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The Global Certificate in Brand Management: A Global Perspective is a comprehensive course designed to empower learners with the essential skills required in today's dynamic and globalized business environment. This course highlights the importance of brand management in creating and maintaining a strong brand identity, which is crucial for any organization's success.

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In an era where brand experience is paramount, this course is in high demand across various industries, including marketing, advertising, public relations, and communications. Learners will gain a deep understanding of the various aspects of brand management, such as brand positioning, brand equity, and brand architecture, among others. Equipped with these skills, learners can expect to advance their careers in brand management, where they can lead branding initiatives, develop effective marketing strategies, and foster customer loyalty. By the end of this course, learners will have the confidence and expertise to create and manage successful global brands, making them invaluable assets to any organization.

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 Unit 1: Introduction to Brand Management
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 Unit 2: Global Branding Strategies
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 Unit 3: Brand Positioning in a Global Market
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 Unit 4: Cross-Cultural Branding and Localization
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 Unit 5: Digital Branding and Social Media Management
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 Unit 6: Global Intellectual Property Law and Brand Protection
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 Unit 7: Brand Identity Design and Visual Elements
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 Unit 8: Measuring and Analyzing Brand Performance
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 Unit 9: Brand Crisis Management and Recovery
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 Unit 10: Future Trends in Global Brand Management

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GLOBAL CERTIFICATE IN BRAND MANAGEMENT: A GLOBAL PERSPECTIVE
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London School of International Business (LSIB)
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