Global Certificate in Brand Management: A Global Perspective
-- ViewingNowThe Global Certificate in Brand Management: A Global Perspective is a comprehensive course designed to empower learners with the essential skills required in today's dynamic and globalized business environment. This course highlights the importance of brand management in creating and maintaining a strong brand identity, which is crucial for any organization's success.
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Unit 1: Introduction to Brand Management
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Unit 2: Global Branding Strategies
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Unit 3: Brand Positioning in a Global Market
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Unit 4: Cross-Cultural Branding and Localization
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Unit 5: Digital Branding and Social Media Management
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Unit 6: Global Intellectual Property Law and Brand Protection
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Unit 7: Brand Identity Design and Visual Elements
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Unit 8: Measuring and Analyzing Brand Performance
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Unit 9: Brand Crisis Management and Recovery
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Unit 10: Future Trends in Global Brand Management
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