Certificate in AdTech: Regulatory Foundations
-- ViewingNowThe Certificate in AdTech: Regulatory Foundations is a crucial course for professionals seeking to navigate the complex world of AdTech. This program focuses on the critical regulatory aspects of AdTech, a frequently overlooked yet essential component of this fast-paced industry.
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โข Data Privacy Regulations: Understanding GDPR, CCPA, and other data privacy regulations and their impact on AdTech
โข Programmatic Advertising Standards: Exploring industry best practices and standards for programmatic advertising
โข Ad Fraud Prevention: Identifying and preventing ad fraud, including viewability, brand safety, and verification standards
โข Behavioral Advertising Regulations: Navigating regulations around behavioral advertising, including opt-in/opt-out requirements
โข Cross-Device Tracking Regulations: Understanding regulations and best practices for cross-device tracking and targeting
โข Children's Online Privacy Protection Act (COPPA): Compliance with COPPA and regulations around targeted advertising to children
โข Location Data Regulations: Exploring regulations around location data and privacy, including geolocation and IP targeting
โข Ad Tech Transparency and Disclosures: Ensuring transparency and disclosures in AdTech, including viewability and attribution standards
โข Ad Tech Contracts and Vendor Management: Understanding legal considerations for AdTech contracts and vendor management
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