Certificate in AdTech: Regulatory Foundations
-- viewing nowThe Certificate in AdTech: Regulatory Foundations is a crucial course for professionals seeking to navigate the complex world of AdTech. This program focuses on the critical regulatory aspects of AdTech, a frequently overlooked yet essential component of this fast-paced industry.
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Course Details
• Data Privacy Regulations: Understanding GDPR, CCPA, and other data privacy regulations and their impact on AdTech
• Programmatic Advertising Standards: Exploring industry best practices and standards for programmatic advertising
• Ad Fraud Prevention: Identifying and preventing ad fraud, including viewability, brand safety, and verification standards
• Behavioral Advertising Regulations: Navigating regulations around behavioral advertising, including opt-in/opt-out requirements
• Cross-Device Tracking Regulations: Understanding regulations and best practices for cross-device tracking and targeting
• Children's Online Privacy Protection Act (COPPA): Compliance with COPPA and regulations around targeted advertising to children
• Location Data Regulations: Exploring regulations around location data and privacy, including geolocation and IP targeting
• Ad Tech Transparency and Disclosures: Ensuring transparency and disclosures in AdTech, including viewability and attribution standards
• Ad Tech Contracts and Vendor Management: Understanding legal considerations for AdTech contracts and vendor management
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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