Professional Certificate in Market Research & Brand Strategy
-- ViewingNowThe Professional Certificate in Market Research & Brand Strategy is a comprehensive course designed to equip learners with essential skills for career advancement in marketing. This program emphasizes the importance of data-driven decision-making, consumer insights, and brand strategy in today's dynamic business environment.
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โข Introduction to Market Research – Understanding the importance of data-driven decision making, the role of market research, and different research methodologies.
โข Market Segmentation and Targeting – Identifying customer segments, targeting strategies, and positioning concepts for brand development.
โข Competitive Analysis – Examining the competitive landscape, identifying key competitors, and evaluating their strengths and weaknesses.
โข Consumer Behavior – Investigating the factors influencing consumer decision-making, preferences, and loyalty.
โข Survey Design and Data Collection – Learning best practices in creating effective surveys, selecting appropriate data collection methods, and ensuring data quality.
โข Quantitative and Qualitative Data Analysis – Processing and interpreting quantitative and qualitative data to generate actionable insights.
โข Brand Strategy Development – Crafting a strong brand strategy, aligning it with business objectives, and measuring its effectiveness.
โข Brand Identity and Equity Management – Defining brand elements, establishing brand identity, and managing brand equity for long-term success.
โข Marketing Mix Strategy – Designing and implementing a successful marketing mix strategy (product, price, place, promotion) that supports the brand strategy.
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