Professional Certificate in Market Research & Brand Strategy

Name: Professional Certificate in Market Research & Brand Strategy
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The Professional Certificate in Market Research & Brand Strategy is a comprehensive course designed to equip learners with essential skills for career advancement in marketing. This program emphasizes the importance of data-driven decision-making, consumer insights, and brand strategy in today's dynamic business environment.

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AboutThisCourse

In an era where consumer behavior significantly influences a company's success, understanding market research techniques and brand development strategies is crucial. This course covers these topics and more, empowering learners to make informed decisions, develop compelling brand stories, and drive growth. With a strong focus on industry demand, this course exposes learners to real-world case studies and practical applications, ensuring they are well-prepared to contribute meaningfully to any organization. By completing this program, learners will have honed their analytical, strategic thinking, and creative skills, making them highly valuable assets in the job market.

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CourseDetails

• Introduction to Market Research – Understanding the importance of data-driven decision making, the role of market research, and different research methodologies.
• Market Segmentation and Targeting – Identifying customer segments, targeting strategies, and positioning concepts for brand development.
• Competitive Analysis – Examining the competitive landscape, identifying key competitors, and evaluating their strengths and weaknesses.
• Consumer Behavior – Investigating the factors influencing consumer decision-making, preferences, and loyalty.
• Survey Design and Data Collection – Learning best practices in creating effective surveys, selecting appropriate data collection methods, and ensuring data quality.
• Quantitative and Qualitative Data Analysis – Processing and interpreting quantitative and qualitative data to generate actionable insights.
• Brand Strategy Development – Crafting a strong brand strategy, aligning it with business objectives, and measuring its effectiveness.
• Brand Identity and Equity Management – Defining brand elements, establishing brand identity, and managing brand equity for long-term success.
• Marketing Mix Strategy – Designing and implementing a successful marketing mix strategy (product, price, place, promotion) that supports the brand strategy.

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BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN MARKET RESEARCH & BRAND STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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