Global Certificate in Programmatic: Unlocking Potential

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The Global Certificate in Programmatic: Unlocking Potential is a comprehensive course designed to empower learners with the essential skills needed to thrive in the programmatic advertising industry. With the global programmatic market projected to reach $155 billion by 2026, there's an increasing demand for professionals who can leverage programmatic technologies to drive advertising efficiency and effectiveness.

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This course covers key topics such as data-driven strategies, audience targeting, campaign management, and analytics. By taking this course, learners will gain hands-on experience with programmatic platforms, enabling them to optimize campaigns, increase ROI, and improve overall advertising performance. This course is an excellent opportunity for marketers, advertisers, and agency professionals to advance their careers in programmatic advertising, a field that values continuous learning and innovation.

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โ€ข Unit 1: Introduction to Programmatic Advertising
โ€ข Unit 2: Programmatic Ecosystem and Key Players
โ€ข Unit 3: Data Management Platforms (DMPs)
โ€ข Unit 4: Demand Side Platforms (DSPs)
โ€ข Unit 5: Supply Side Platforms (SSPs)
โ€ข Unit 6: Ad Exchanges and Marketplaces
โ€ข Unit 7: Real-Time Bidding (RTB) and Automated Guaranteed
โ€ข Unit 8: Targeting and Audience Segmentation
โ€ข Unit 9: Programmatic Creative and Dynamic Ads
โ€ข Unit 10: Measuring Programmatic Success and Attribution

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GLOBAL CERTIFICATE IN PROGRAMMATIC: UNLOCKING POTENTIAL
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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