Global Certificate in Programmatic: Unlocking Potential
-- ViewingNowThe Global Certificate in Programmatic: Unlocking Potential is a comprehensive course designed to empower learners with the essential skills needed to thrive in the programmatic advertising industry. With the global programmatic market projected to reach $155 billion by 2026, there's an increasing demand for professionals who can leverage programmatic technologies to drive advertising efficiency and effectiveness.
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โข Unit 1: Introduction to Programmatic Advertising
โข Unit 2: Programmatic Ecosystem and Key Players
โข Unit 3: Data Management Platforms (DMPs)
โข Unit 4: Demand Side Platforms (DSPs)
โข Unit 5: Supply Side Platforms (SSPs)
โข Unit 6: Ad Exchanges and Marketplaces
โข Unit 7: Real-Time Bidding (RTB) and Automated Guaranteed
โข Unit 8: Targeting and Audience Segmentation
โข Unit 9: Programmatic Creative and Dynamic Ads
โข Unit 10: Measuring Programmatic Success and Attribution
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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