Certificate in Marketing Automation & CRM

Name: Certificate in Marketing Automation & CRM
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The Certificate in Marketing Automation & CRM is a comprehensive course designed to meet the growing industry demand for experts who can leverage marketing automation tools and CRM systems to drive business growth. This course equips learners with essential skills to plan, execute, and measure effective marketing campaigns, enhancing customer engagement and boosting conversions.

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AboutThisCourse

By gaining a deep understanding of marketing automation best practices, CRM strategies, and data-driven marketing techniques, learners can significantly advance their careers in today's tech-driven marketing landscape. The course covers popular platforms such as HubSpot, Marketo, and Salesforce, ensuring learners are well-versed in the most widely used marketing automation tools. Invest in this course to stay ahead in the competitive marketing industry and unlock new opportunities for professional development.

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CourseDetails

• Introduction to Marketing Automation: Understanding the basics of marketing automation, its benefits, and how it can help businesses improve their marketing efforts.
• CRM Fundamentals: Learning the core principles of Customer Relationship Management (CRM), its importance, and how it integrates with marketing automation.
• Setting Up Marketing Automation: Exploring the process of selecting and implementing a marketing automation platform, including data integration and user training.
• Lead Nurturing & Scoring: Diving into the concepts of lead nurturing and scoring, and how to create effective campaigns to move prospects through the sales funnel.
• Email Marketing Automation: Mastering email marketing automation strategies, including segmentation, personalization, and triggered campaigns.
• Marketing Analytics: Understanding key performance indicators (KPIs) and how to measure and analyze marketing automation and CRM performance.
• Content Marketing & Automation: Learning how to automate content marketing efforts, including content creation, curation, and distribution.
• Social Media Automation: Discovering how to integrate social media into marketing automation strategies, including scheduling, monitoring, and engagement.
• Marketing Automation & Sales Alignment: Fostering collaboration between marketing and sales teams, ensuring seamless handoffs, and leveraging marketing automation to enhance sales enablement.

CareerPath

The **Certificate in Marketing Automation & CRM** is designed to equip learners with the necessary skills to succeed in the ever-evolving marketing landscape. This section features a 3D pie chart highlighting the job market trends in the UK, with a transparent background and no added background color. The chart is responsive and adapts to all screen sizes by setting its width to 100%. The chart showcases four primary roles related to marketing automation and CRM: 1. **Marketing Automation Specialist**: These professionals focus on creating, automating, and analyzing marketing campaigns. With a 45% share in the job market, marketing automation specialists are in high demand. 2. **CRM Manager**: A CRM manager oversees customer relationship management strategies and tools. With a 30% share, this role is essential for maintaining and strengthening customer relationships. 3. **Marketing Analyst**: These professionals analyze market trends, consumer preferences, and competitor strategies. With a 15% share, marketing analysts play a vital role in data-driven decision-making. 4. **Marketing Technologist**: Marketing technologists bridge the gap between marketing and technology to optimize marketing operations. With a 10% share, this role is increasingly important given the growing importance of technology in marketing. This visual representation provides valuable insights into the marketing automation and CRM job market, helping learners make informed decisions about their career paths.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN MARKETING AUTOMATION & CRM

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London School of International Business (LSIB)

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05 May 2025

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