Certificate in Marketing Automation & CRM
-- ViewingNowThe Certificate in Marketing Automation & CRM is a comprehensive course designed to meet the growing industry demand for experts who can leverage marketing automation tools and CRM systems to drive business growth. This course equips learners with essential skills to plan, execute, and measure effective marketing campaigns, enhancing customer engagement and boosting conversions.
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GBP £ 140
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โข Introduction to Marketing Automation: Understanding the basics of marketing automation, its benefits, and how it can help businesses improve their marketing efforts.
โข CRM Fundamentals: Learning the core principles of Customer Relationship Management (CRM), its importance, and how it integrates with marketing automation.
โข Setting Up Marketing Automation: Exploring the process of selecting and implementing a marketing automation platform, including data integration and user training.
โข Lead Nurturing & Scoring: Diving into the concepts of lead nurturing and scoring, and how to create effective campaigns to move prospects through the sales funnel.
โข Email Marketing Automation: Mastering email marketing automation strategies, including segmentation, personalization, and triggered campaigns.
โข Marketing Analytics: Understanding key performance indicators (KPIs) and how to measure and analyze marketing automation and CRM performance.
โข Content Marketing & Automation: Learning how to automate content marketing efforts, including content creation, curation, and distribution.
โข Social Media Automation: Discovering how to integrate social media into marketing automation strategies, including scheduling, monitoring, and engagement.
โข Marketing Automation & Sales Alignment: Fostering collaboration between marketing and sales teams, ensuring seamless handoffs, and leveraging marketing automation to enhance sales enablement.
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