Executive Development Programme in Impactful Market Research

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The Executive Development Programme in Impactful Market Research is a certificate course designed to empower professionals with the latest methodologies and techniques in market research. This program emphasizes the importance of data-driven decision-making and how market research contributes to strategic planning and business growth.

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AboutThisCourse

In an era where data has become the backbone of every business decision, the demand for skilled market research professionals has surged. This course equips learners with essential skills to meet this industry demand, enhancing their ability to analyze consumer behavior, identify market trends, and evaluate marketing strategies. By the end of this program, learners will have gained a comprehensive understanding of various research tools and techniques, enabling them to conduct impactful research and drive business growth. This course not only enhances learners' research skills but also boosts their career advancement opportunities, making them valuable assets in any organization.

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CourseDetails

• Understanding Market Research
• Importance of Market Research in Business Decision Making
• Types of Market Research: Qualitative and Quantitative
• Secondary Research: Data Analysis and Interpretation
• Primary Research: Surveys, Interviews, Focus Groups, and Observation
• Advanced Market Research Techniques: Segmentation, Targeting, and Positioning (STP)
• Market Research Tools and Software: MaxDiff, Conjoint Analysis, and Discriminant Analysis
• Communicating Market Research Insights to Stakeholders
• Ethical Considerations in Market Research

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN IMPACTFUL MARKET RESEARCH
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London School of International Business (LSIB)
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05 May 2025
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