Executive Development Programme in Impactful Market Research
-- ViewingNowThe Executive Development Programme in Impactful Market Research is a certificate course designed to empower professionals with the latest methodologies and techniques in market research. This program emphasizes the importance of data-driven decision-making and how market research contributes to strategic planning and business growth.
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โข Understanding Market Research
โข Importance of Market Research in Business Decision Making
โข Types of Market Research: Qualitative and Quantitative
โข Secondary Research: Data Analysis and Interpretation
โข Primary Research: Surveys, Interviews, Focus Groups, and Observation
โข Advanced Market Research Techniques: Segmentation, Targeting, and Positioning (STP)
โข Market Research Tools and Software: MaxDiff, Conjoint Analysis, and Discriminant Analysis
โข Communicating Market Research Insights to Stakeholders
โข Ethical Considerations in Market Research
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