Executive Development Programme Ad Fraud & Marketing ROI

Name: Executive Development Programme Ad Fraud & Marketing ROI
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The Executive Development Programme in Ad Fraud & Marketing ROI is a certificate course designed to empower professionals with the knowledge and skills to combat ad fraud and optimize marketing ROI. In an era where digital advertising spend exceeds $300 billion, understanding ad fraud and its impact on marketing ROI is crucial.

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AboutThisCourse

This course is vital for marketing, advertising, and finance professionals seeking to maximize their advertising budgets and minimize losses due to ad fraud. It covers essential topics such as ad fraud detection, prevention strategies, and marketing ROI optimization, enabling learners to make data-driven decisions and improve their organization's bottom line. By completing this course, learners will gain a competitive edge in their careers, demonstrating their expertise in a high-demand area. They will be equipped with the skills to develop and implement effective ad fraud prevention strategies, measure marketing ROI, and allocate resources efficiently. This course is an excellent opportunity for professionals to advance their careers and contribute to their organization's success.

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CourseDetails

• Understanding Ad Fraud: Introduction to Invalid Traffic, Bots, and Click Farms
• Types of Ad Fraud: Domain Spoofing, Ad Stacking, and Hijacked Devices
• Measuring and Detecting Ad Fraud: Data Analysis and Fraud Detection Tools
• The Impact of Ad Fraud on Marketing ROI: Quantifying Losses and Improving Performance
• Strategies to Combat Ad Fraud: Ad Verification, Blacklists, and Whitelists
• The Role of Machine Learning in Ad Fraud Detection: Algorithms and Predictive Analytics
• Building a Fraud-Resistant Marketing Strategy: Best Practices and Industry Standards
• Case Studies: Successful Approaches to Ad Fraud Prevention and ROI Improvement
• Emerging Trends in Ad Fraud: Understanding New Threats and Staying Ahead of the Curve

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME AD FRAUD & MARKETING ROI

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London School of International Business (LSIB)

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05 May 2025

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