Executive Development Programme Ad Fraud & Marketing ROI
-- ViewingNowThe Executive Development Programme in Ad Fraud & Marketing ROI is a certificate course designed to empower professionals with the knowledge and skills to combat ad fraud and optimize marketing ROI. In an era where digital advertising spend exceeds $300 billion, understanding ad fraud and its impact on marketing ROI is crucial.
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โข Understanding Ad Fraud: Introduction to Invalid Traffic, Bots, and Click Farms
โข Types of Ad Fraud: Domain Spoofing, Ad Stacking, and Hijacked Devices
โข Measuring and Detecting Ad Fraud: Data Analysis and Fraud Detection Tools
โข The Impact of Ad Fraud on Marketing ROI: Quantifying Losses and Improving Performance
โข Strategies to Combat Ad Fraud: Ad Verification, Blacklists, and Whitelists
โข The Role of Machine Learning in Ad Fraud Detection: Algorithms and Predictive Analytics
โข Building a Fraud-Resistant Marketing Strategy: Best Practices and Industry Standards
โข Case Studies: Successful Approaches to Ad Fraud Prevention and ROI Improvement
โข Emerging Trends in Ad Fraud: Understanding New Threats and Staying Ahead of the Curve
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