Global Certificate in Social Listening Strategies

Name: Global Certificate in Social Listening Strategies
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The Global Certificate in Social Listening Strategies is a comprehensive course designed to equip learners with the essential skills needed to thrive in the rapidly evolving digital landscape. This course highlights the importance of social listening in today's interconnected world, where brands must be more attentive than ever to consumer needs and market trends.

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AboutThisCourse

With a strong emphasis on industry-relevant knowledge, this certificate program covers various social listening tools and techniques to help learners effectively monitor and analyze online conversations about their brand, competitors, and industry. Gaining this certification demonstrates a commitment to staying ahead in the competitive digital marketing field, enabling professionals to make data-driven decisions and optimize their organization's social media presence. By completing the Global Certificate in Social Listening Strategies, learners will be well-prepared to advance their careers, offering a valuable skill set that is increasingly sought after by employers across industries. By leveraging these newly acquired skills, professionals can create meaningful connections with their audiences, build brand loyalty, and drive business growth.

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CourseDetails

• Introduction to Social Listening: Understanding the basics, benefits, and importance of social listening in today's digital landscape.
• Setting up Social Listening Tools: Choosing and configuring the right social listening tools to monitor and analyze online conversations.
• Identifying Keywords and Topics: Learning techniques for selecting relevant keywords, phrases, and topics for monitoring social media platforms.
• Analyzing Social Data: Interpreting and making data-driven decisions based on social listening insights and analytics.
• Competitor Analysis through Social Listening: Monitoring competitors' social media presence and strategies to improve market positioning.
• Brand Reputation Management: Protecting and enhancing brand reputation through proactive social listening and engagement.
• Customer Experience and Support: Improving customer experience and support by addressing customer inquiries and concerns identified through social listening.
• Content Creation and Optimization: Leveraging social listening insights to create engaging, targeted content that resonates with the audience.
• Integrating Social Listening into Business Strategies: Understanding how to integrate social listening into overall business strategies, goals, and workflows.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN SOCIAL LISTENING STRATEGIES

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London School of International Business (LSIB)

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05 May 2025

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