Global Certificate in Social Listening Strategies
-- ViewingNowThe Global Certificate in Social Listening Strategies is a comprehensive course designed to equip learners with the essential skills needed to thrive in the rapidly evolving digital landscape. This course highlights the importance of social listening in today's interconnected world, where brands must be more attentive than ever to consumer needs and market trends.
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โข Introduction to Social Listening: Understanding the basics, benefits, and importance of social listening in today's digital landscape.
โข Setting up Social Listening Tools: Choosing and configuring the right social listening tools to monitor and analyze online conversations.
โข Identifying Keywords and Topics: Learning techniques for selecting relevant keywords, phrases, and topics for monitoring social media platforms.
โข Analyzing Social Data: Interpreting and making data-driven decisions based on social listening insights and analytics.
โข Competitor Analysis through Social Listening: Monitoring competitors' social media presence and strategies to improve market positioning.
โข Brand Reputation Management: Protecting and enhancing brand reputation through proactive social listening and engagement.
โข Customer Experience and Support: Improving customer experience and support by addressing customer inquiries and concerns identified through social listening.
โข Content Creation and Optimization: Leveraging social listening insights to create engaging, targeted content that resonates with the audience.
โข Integrating Social Listening into Business Strategies: Understanding how to integrate social listening into overall business strategies, goals, and workflows.
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