Professional Certificate in Market Research & Crisis Communication

Name: Professional Certificate in Market Research & Crisis Communication
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The Professional Certificate in Market Research & Crisis Communication is a comprehensive course designed to equip learners with essential skills in market research and crisis communication. This course emphasizes the importance of data-driven decision-making and effective communication in times of crisis.

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AboutThisCourse

Learners will gain hands-on experience in conducting market research, analyzing data, and developing effective communication strategies to manage crises and maintain brand reputation. In today's rapidly changing business environment, there is a high demand for professionals who can analyze market trends and communicate effectively during crises. This course will provide learners with the skills and knowledge required to succeed in this field and advance their careers. By completing this course, learners will be able to demonstrate their expertise in market research and crisis communication, making them valuable assets to any organization. Enroll in this course today and take the first step towards a rewarding career in market research and crisis communication.

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CourseDetails

• Introduction to Market Research: Understanding the basics, research objectives, and types of market research.
• Quantitative Research Methods: Surveys, polls, and data analysis in market research.
• Qualitative Research Methods: Focus groups, interviews, and observation techniques.
• Market Segmentation and Targeting: Identifying and analyzing customer segments and target audiences.
• Competitive Analysis: Examining the market competition, strengths, and weaknesses.
• Crisis Communication Planning: Developing communication strategies for potential crises.
• Crisis Management Techniques: Effective communication and leadership during a crisis.
• Monitoring and Evaluating Crisis Communication: Analyzing and improving crisis communication efforts.
• Digital Crisis Communication: Managing crises in the age of social media and online communication.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN MARKET RESEARCH & CRISIS COMMUNICATION

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London School of International Business (LSIB)

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05 May 2025

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