Professional Certificate in Market Research & Crisis Communication
-- ViewingNowThe Professional Certificate in Market Research & Crisis Communication is a comprehensive course designed to equip learners with essential skills in market research and crisis communication. This course emphasizes the importance of data-driven decision-making and effective communication in times of crisis.
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โข Introduction to Market Research: Understanding the basics, research objectives, and types of market research.
โข Quantitative Research Methods: Surveys, polls, and data analysis in market research.
โข Qualitative Research Methods: Focus groups, interviews, and observation techniques.
โข Market Segmentation and Targeting: Identifying and analyzing customer segments and target audiences.
โข Competitive Analysis: Examining the market competition, strengths, and weaknesses.
โข Crisis Communication Planning: Developing communication strategies for potential crises.
โข Crisis Management Techniques: Effective communication and leadership during a crisis.
โข Monitoring and Evaluating Crisis Communication: Analyzing and improving crisis communication efforts.
โข Digital Crisis Communication: Managing crises in the age of social media and online communication.
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