Certificate in Viewability & Ad Performance

The certificate in Viewability & Ad Performance job market is thriving in the UK, with a variety of roles available for professionals looking to specialize in this field. In this section, we'll explore the most in-demand positions and their corresponding salary ranges and skill requirements, represented in a visually engaging 3D Pie chart. 1. Digital Analyst: A digital analyst focuses on measuring and analyzing the performance of digital marketing campaigns, using viewability and ad performance metrics to optimize campaign effectiveness. These professionals typically earn between £30,000 and £50,000 per year, depending on experience and company size. Key skills for this role include data analysis, Google Analytics, and digital marketing strategy. 2. Ad Operations Specialist: Ad operations specialists manage the technical aspects of digital advertising campaigns, ensuring ad delivery, tracking, and reporting. They often work closely with sales, creative, and technology teams to optimize ad performance and viewability. These professionals can earn between £25,000 and £45,000 per year, depending on experience and company size. Key skills for this role include ad operations management, digital advertising, and data analysis. 3. Viewability Analyst: Viewability analysts specialize in measuring and optimizing the viewability of digital ads, ensuring that they have the opportunity to be seen by users. These professionals typically work for ad agencies, publishers, or ad tech companies and can earn between £25,000 and £40,000 per year, depending on experience and company size. Key skills for this role include viewability measurement, ad operations, and data analysis. 4. Ad Performance Analyst: Ad performance analysts focus on analyzing and optimizing the performance of digital advertising campaigns, using metrics like click-through rates, conversion rates, and return on investment. These professionals can earn between £25,000 and £45,000 per year, depending on experience and company size. Key skills for this role include data analysis, digital advertising, and marketing strategy. 5. Data Scientist (Viewability Focus): Data scientists with a focus on viewability and ad performance use advanced analytical techniques like machine learning and statistical modeling to understand and predict ad viewability and performance trends. These professionals can earn between £40,000 and £80,000 per year, depending on experience and company size. Key skills for this role include data science, machine learning, and viewability measurement.