Certificate in Viewability & Ad Performance

Name: Certificate in Viewability & Ad Performance
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The Certificate in Viewability & Ad Performance course is a comprehensive program designed to empower learners with the essential skills needed to excel in the rapidly evolving digital advertising industry. This course focuses on viewability, a critical aspect of digital advertising, and ad performance, which significantly impacts campaign success.

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Acerca de este curso

In this course, learners will gain insights into industry best practices, innovative strategies, and advanced techniques to optimize ad viewability and performance. The course content is curated by industry experts and is regularly updated to reflect the latest trends and developments. With the increasing demand for digital advertising professionals who possess a deep understanding of viewability and ad performance, this course provides learners with a competitive edge in the job market. By completing this course, learners will be equipped with the skills and knowledge needed to advance their careers and excel in their roles as digital advertising professionals.

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Detalles del Curso

• Understanding Viewability
• Ad Performance Metrics
• Importance of Ad Placement
• Viewable Impressions and Ad Fraud
• Improving Ad Viewability
• Ad Viewability Standards
• Measuring Ad Performance
• Optimizing Ad Campaigns for Viewability
• The Relationship between Viewability and Ad Engagement

Trayectoria Profesional

The certificate in Viewability & Ad Performance job market is thriving in the UK, with a variety of roles available for professionals looking to specialize in this field. In this section, we'll explore the most in-demand positions and their corresponding salary ranges and skill requirements, represented in a visually engaging 3D Pie chart. 1. Digital Analyst: A digital analyst focuses on measuring and analyzing the performance of digital marketing campaigns, using viewability and ad performance metrics to optimize campaign effectiveness. These professionals typically earn between £30,000 and £50,000 per year, depending on experience and company size. Key skills for this role include data analysis, Google Analytics, and digital marketing strategy. 2. Ad Operations Specialist: Ad operations specialists manage the technical aspects of digital advertising campaigns, ensuring ad delivery, tracking, and reporting. They often work closely with sales, creative, and technology teams to optimize ad performance and viewability. These professionals can earn between £25,000 and £45,000 per year, depending on experience and company size. Key skills for this role include ad operations management, digital advertising, and data analysis. 3. Viewability Analyst: Viewability analysts specialize in measuring and optimizing the viewability of digital ads, ensuring that they have the opportunity to be seen by users. These professionals typically work for ad agencies, publishers, or ad tech companies and can earn between £25,000 and £40,000 per year, depending on experience and company size. Key skills for this role include viewability measurement, ad operations, and data analysis. 4. Ad Performance Analyst: Ad performance analysts focus on analyzing and optimizing the performance of digital advertising campaigns, using metrics like click-through rates, conversion rates, and return on investment. These professionals can earn between £25,000 and £45,000 per year, depending on experience and company size. Key skills for this role include data analysis, digital advertising, and marketing strategy. 5. Data Scientist (Viewability Focus): Data scientists with a focus on viewability and ad performance use advanced analytical techniques like machine learning and statistical modeling to understand and predict ad viewability and performance trends. These professionals can earn between £40,000 and £80,000 per year, depending on experience and company size. Key skills for this role include data science, machine learning, and viewability measurement.

Requisitos de Entrada

Comprensión básica de la materia
Competencia en idioma inglés
Acceso a computadora e internet
Habilidades básicas de computadora
Dedicación para completar el curso

No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.

Estado del Curso

Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:

No acreditado por un organismo reconocido
No regulado por una institución autorizada
Complementario a las calificaciones formales

Recibirás un certificado de finalización al completar exitosamente el curso.

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CERTIFICATE IN VIEWABILITY & AD PERFORMANCE

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London School of International Business (LSIB)

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05 May 2025

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