Global Certificate in Market Research & Competitive Intelligence

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The Global Certificate in Market Research & Competitive Intelligence is a comprehensive course designed to equip learners with essential skills for career advancement in market research and competitive intelligence roles. This course emphasizes the importance of data-driven decision-making and staying ahead of the competition in today's fast-paced business environment.

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AboutThisCourse

Learners will gain hands-on experience with various research methodologies, data analysis techniques, and industry-leading tools, empowering them to deliver valuable insights and make strategic recommendations. With the growing demand for professionals who can analyze market trends and competitors effectively, this course is an excellent opportunity for career development and growth in a wide range of industries.

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CourseDetails

• Market Research Fundamentals: Understanding the market, consumer needs, and trends. Introducing the concept of market research and its importance.
• Competitive Intelligence Basics: An overview of competitive intelligence, its significance, and ethical considerations.
• Market Segmentation and Targeting: Identifying and segmenting markets, targeting strategies, and positioning concepts.
• Data Collection Techniques: Quantitative and qualitative research methods, including surveys, interviews, and focus groups.
• Data Analysis and Insights: Analyzing research data, interpreting results, and deriving insights.
• Market Research Tools and Software: An introduction to software and platforms used for data collection, analysis, and visualization.
• Competitor Analysis: Identifying and analyzing competitors, understanding their strengths, weaknesses, and strategies.
• Market Trends and Forecasting: Recognizing and predicting market trends, growth patterns, and opportunities.
• Communicating Research Findings: Presenting, reporting, and sharing research findings, including storytelling and visualization.
• Integrating Market Research and Competitive Intelligence: Utilizing research and competitive intelligence to inform business strategies and decision-making.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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GLOBAL CERTIFICATE IN MARKET RESEARCH & COMPETITIVE INTELLIGENCE
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London School of International Business (LSIB)
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05 May 2025
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