Global Certificate in Market Research & Competitive Intelligence
-- ViewingNowThe Global Certificate in Market Research & Competitive Intelligence is a comprehensive course designed to equip learners with essential skills for career advancement in market research and competitive intelligence roles. This course emphasizes the importance of data-driven decision-making and staying ahead of the competition in today's fast-paced business environment.
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โข Market Research Fundamentals: Understanding the market, consumer needs, and trends. Introducing the concept of market research and its importance.
โข Competitive Intelligence Basics: An overview of competitive intelligence, its significance, and ethical considerations.
โข Market Segmentation and Targeting: Identifying and segmenting markets, targeting strategies, and positioning concepts.
โข Data Collection Techniques: Quantitative and qualitative research methods, including surveys, interviews, and focus groups.
โข Data Analysis and Insights: Analyzing research data, interpreting results, and deriving insights.
โข Market Research Tools and Software: An introduction to software and platforms used for data collection, analysis, and visualization.
โข Competitor Analysis: Identifying and analyzing competitors, understanding their strengths, weaknesses, and strategies.
โข Market Trends and Forecasting: Recognizing and predicting market trends, growth patterns, and opportunities.
โข Communicating Research Findings: Presenting, reporting, and sharing research findings, including storytelling and visualization.
โข Integrating Market Research and Competitive Intelligence: Utilizing research and competitive intelligence to inform business strategies and decision-making.
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