Masterclass Certificate in Ad Viewability & Media Planning

Name: Masterclass Certificate in Ad Viewability & Media Planning
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The Masterclass Certificate in Ad Viewability & Media Planning is a comprehensive course that equips learners with essential skills for career advancement in digital advertising. This program focuses on the importance of ad viewability and media planning, two critical areas in today's fast-paced digital advertising industry.

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AboutThisCourse

With the rapid growth of digital advertising, there is an increasing demand for professionals who understand ad viewability and can create effective media plans. This course provides learners with the knowledge and skills to measure ad viewability accurately, optimize media plans, and maximize campaign performance. By the end of this course, learners will have a deep understanding of ad viewability metrics, viewability standards, and media planning strategies. They will also have the skills to analyze campaign performance, optimize media plans, and make data-driven decisions. This course is an excellent opportunity for professionals looking to advance their careers in digital advertising, media planning, or marketing.

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CourseDetails

• Ad Viewability & Media Planning Fundamentals
• Understanding Ad Viewability Metrics
• Importance of Ad Viewability in Digital Advertising
• Factors Affecting Ad Viewability
• Improving Ad Viewability: Best Practices
• Media Planning: Setting Campaign Objectives
• Media Planning: Target Audience & Segmentation
• Media Planning: Selecting the Right Media Mix
• Measuring & Optimizing Media Planning Performance

CareerPath

In the ever-evolving world of digital advertising and media planning, the demand for experts with a deep understanding of ad viewability is growing. This Masterclass Certificate in Ad Viewability & Media Planning provides a comprehensive education, setting you up for success in this competitive field. To help you understand the current job market trends in the UK, we've compiled data and visualised it in a 3D pie chart. The chart below showcases three essential roles in the industry: Ad Viewability Specialist, Digital Media Planner, and Programmatic Advertising Manager. Each segment represents the percentage of professionals in these roles, offering insights into the current job market landscape. With the increasing importance of ad viewability and media planning, these roles are in high demand. Our Masterclass Certificate will equip you with the necessary skills to excel in any of these positions. Explore our course content and find the perfect fit for your career path. Remember to view the chart in full screen for the best experience, or adjust your browser window to see how the responsive design adapts to different screen sizes. Take the first step towards a successful career in ad viewability and media planning with our Masterclass Certificate. Dive into the course content today and stay ahead of the competition in the UK job market!

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN AD VIEWABILITY & MEDIA PLANNING

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London School of International Business (LSIB)

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05 May 2025

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