Masterclass Certificate in Ad Viewability & Media Planning

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The Masterclass Certificate in Ad Viewability & Media Planning is a comprehensive course that equips learners with essential skills for career advancement in digital advertising. This program focuses on the importance of ad viewability and media planning, two critical areas in today's fast-paced digital advertising industry.

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About this course

With the rapid growth of digital advertising, there is an increasing demand for professionals who understand ad viewability and can create effective media plans. This course provides learners with the knowledge and skills to measure ad viewability accurately, optimize media plans, and maximize campaign performance. By the end of this course, learners will have a deep understanding of ad viewability metrics, viewability standards, and media planning strategies. They will also have the skills to analyze campaign performance, optimize media plans, and make data-driven decisions. This course is an excellent opportunity for professionals looking to advance their careers in digital advertising, media planning, or marketing.

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Course Details

• Ad Viewability & Media Planning Fundamentals
• Understanding Ad Viewability Metrics
• Importance of Ad Viewability in Digital Advertising
• Factors Affecting Ad Viewability
• Improving Ad Viewability: Best Practices
• Media Planning: Setting Campaign Objectives
• Media Planning: Target Audience & Segmentation
• Media Planning: Selecting the Right Media Mix
• Measuring & Optimizing Media Planning Performance

Career Path

In the ever-evolving world of digital advertising and media planning, the demand for experts with a deep understanding of ad viewability is growing. This Masterclass Certificate in Ad Viewability & Media Planning provides a comprehensive education, setting you up for success in this competitive field. To help you understand the current job market trends in the UK, we've compiled data and visualised it in a 3D pie chart. The chart below showcases three essential roles in the industry: Ad Viewability Specialist, Digital Media Planner, and Programmatic Advertising Manager. Each segment represents the percentage of professionals in these roles, offering insights into the current job market landscape. With the increasing importance of ad viewability and media planning, these roles are in high demand. Our Masterclass Certificate will equip you with the necessary skills to excel in any of these positions. Explore our course content and find the perfect fit for your career path. Remember to view the chart in full screen for the best experience, or adjust your browser window to see how the responsive design adapts to different screen sizes. Take the first step towards a successful career in ad viewability and media planning with our Masterclass Certificate. Dive into the course content today and stay ahead of the competition in the UK job market!

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
MASTERCLASS CERTIFICATE IN AD VIEWABILITY & MEDIA PLANNING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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