Executive Development Programme in Ad Viewability & Digital Transformation

Name: Executive Development Programme in Ad Viewability & Digital Transformation
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The Executive Development Programme in Ad Viewability & Digital Transformation certificate course is a comprehensive program designed to meet the growing industry demand for professionals skilled in digital advertising and transformation. This course emphasizes the importance of ad viewability, a critical aspect of digital marketing that measures the percentage of ads viewed by users, and digital transformation, which involves integrating digital technology into all areas of a business.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills required for career advancement in today's fast-paced digital landscape. The program covers various topics, including digital advertising, programmatic buying, ad viewability, and digital transformation strategies. Learners will also have the opportunity to work on real-world projects, providing them with hands-on experience and practical knowledge. In conclusion, this course is essential for professionals looking to stay ahead in the ever-evolving digital industry. By equipping learners with the latest skills and knowledge, this program will help them drive digital transformation, improve ad viewability, and ultimately, achieve better marketing results.

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CourseDetails

• Ad Viewability Fundamentals
• Digital Transformation and its Importance
• Understanding Digital Advertising Formats
• Measuring Ad Viewability and its Key Metrics
• Factors Affecting Ad Viewability
• Improving Ad Viewability through Best Practices
• Digital Transformation Strategies for Ad Viewability
• Ad Viewability Tools and Technologies
• Case Studies on Ad Viewability and Digital Transformation

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In today's fast-paced digital world, ad viewability and digital transformation have become crucial for businesses to stay competitive. The Executive Development Programme in Ad Viewability & Digital Transformation focuses on equipping professionals with the skills needed to excel in this ever-evolving landscape. This section provides an overview of the most in-demand roles in the UK, visually represented through a 3D pie chart. Let's take a closer look at these roles and their respective market trends, salary ranges, and skill demands: 1. **Digital Marketing Manager**: These professionals are responsible for creating and implementing digital marketing strategies, ensuring ad viewability, and driving online growth. According to Glassdoor, the average salary for a Digital Marketing Manager in the UK is around £41,000 per year. Key skills include search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media management. 2. **Digital Analyst**: Digital Analysts collect, analyze, and interpret data to optimize digital marketing campaigns. According to Payscale, the median salary for a Digital Analyst in the UK is around £30,000 per year. Key skills include web analytics, data visualization, Google Analytics, and A/B testing. 3. **Data Scientist**: Data Scientists leverage data to identify trends, patterns, and insights that can inform digital transformation strategies. According to Glassdoor, the average salary for a Data Scientist in the UK is around £50,000 per year. Key skills include machine learning, data mining, predictive analytics, and statistical modeling. 4. **SEO Specialist**: SEO Specialists optimize websites to improve search engine rankings and ad viewability. According to Payscale, the median salary for an SEO Specialist in the UK is around £28,000 per year. Key skills include keyword research, on-page optimization, link building, and technical SEO. 5. **UX Designer**: UX Designers ensure that digital products are user-friendly and accessible. According to Glassdoor, the average salary for a UX Designer in the UK is around £40,000 per year. Key skills include user research, wireframing, prototyping, and usability testing. The Executive Development Programme in Ad Viewability & Digital Transformation is designed to prepare professionals for these roles and more. With a focus on real-world applications and cutting-edge techniques, this programme will help you become a valuable asset in the ever-changing landscape of digital marketing and transformation.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD VIEWABILITY & DIGITAL TRANSFORMATION

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London School of International Business (LSIB)

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05 May 2025

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