Executive Development Programme in Ad Viewability & Digital Transformation

Name: Executive Development Programme in Ad Viewability & Digital Transformation
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The Executive Development Programme in Ad Viewability & Digital Transformation certificate course is a comprehensive program designed to meet the growing industry demand for professionals skilled in digital advertising and transformation. This course emphasizes the importance of ad viewability, a critical aspect of digital marketing that measures the percentage of ads viewed by users, and digital transformation, which involves integrating digital technology into all areas of a business.

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À propos de ce cours

By enrolling in this course, learners will gain essential skills required for career advancement in today's fast-paced digital landscape. The program covers various topics, including digital advertising, programmatic buying, ad viewability, and digital transformation strategies. Learners will also have the opportunity to work on real-world projects, providing them with hands-on experience and practical knowledge. In conclusion, this course is essential for professionals looking to stay ahead in the ever-evolving digital industry. By equipping learners with the latest skills and knowledge, this program will help them drive digital transformation, improve ad viewability, and ultimately, achieve better marketing results.

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Détails du cours

• Ad Viewability Fundamentals
• Digital Transformation and its Importance
• Understanding Digital Advertising Formats
• Measuring Ad Viewability and its Key Metrics
• Factors Affecting Ad Viewability
• Improving Ad Viewability through Best Practices
• Digital Transformation Strategies for Ad Viewability
• Ad Viewability Tools and Technologies
• Case Studies on Ad Viewability and Digital Transformation

Parcours professionnel

Google Charts 3D Pie chart will be rendered here.

In today's fast-paced digital world, ad viewability and digital transformation have become crucial for businesses to stay competitive. The Executive Development Programme in Ad Viewability & Digital Transformation focuses on equipping professionals with the skills needed to excel in this ever-evolving landscape. This section provides an overview of the most in-demand roles in the UK, visually represented through a 3D pie chart. Let's take a closer look at these roles and their respective market trends, salary ranges, and skill demands: 1. **Digital Marketing Manager**: These professionals are responsible for creating and implementing digital marketing strategies, ensuring ad viewability, and driving online growth. According to Glassdoor, the average salary for a Digital Marketing Manager in the UK is around £41,000 per year. Key skills include search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media management. 2. **Digital Analyst**: Digital Analysts collect, analyze, and interpret data to optimize digital marketing campaigns. According to Payscale, the median salary for a Digital Analyst in the UK is around £30,000 per year. Key skills include web analytics, data visualization, Google Analytics, and A/B testing. 3. **Data Scientist**: Data Scientists leverage data to identify trends, patterns, and insights that can inform digital transformation strategies. According to Glassdoor, the average salary for a Data Scientist in the UK is around £50,000 per year. Key skills include machine learning, data mining, predictive analytics, and statistical modeling. 4. **SEO Specialist**: SEO Specialists optimize websites to improve search engine rankings and ad viewability. According to Payscale, the median salary for an SEO Specialist in the UK is around £28,000 per year. Key skills include keyword research, on-page optimization, link building, and technical SEO. 5. **UX Designer**: UX Designers ensure that digital products are user-friendly and accessible. According to Glassdoor, the average salary for a UX Designer in the UK is around £40,000 per year. Key skills include user research, wireframing, prototyping, and usability testing. The Executive Development Programme in Ad Viewability & Digital Transformation is designed to prepare professionals for these roles and more. With a focus on real-world applications and cutting-edge techniques, this programme will help you become a valuable asset in the ever-changing landscape of digital marketing and transformation.

Exigences d'admission

Compréhension de base de la matière
Maîtrise de la langue anglaise
Accès à l'ordinateur et à Internet
Compétences informatiques de base
Dévouement pour terminer le cours

Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.

Statut du cours

Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :

Non accrédité par un organisme reconnu
Non réglementé par une institution autorisée
Complémentaire aux qualifications formelles

Vous recevrez un certificat de réussite en terminant avec succès le cours.

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EXECUTIVE DEVELOPMENT PROGRAMME IN AD VIEWABILITY & DIGITAL TRANSFORMATION

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qui a terminé un programme à

London School of International Business (LSIB)

Décerné le

05 May 2025

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