Global Certificate Beauty Marketing: Competitive Analysis

Name: Global Certificate Beauty Marketing: Competitive Analysis
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The Global Certificate in Beauty Marketing: Competitive Analysis is a comprehensive course that provides learners with critical skills in the beauty industry. This course emphasizes the importance of competitive analysis in creating effective marketing strategies, ensuring that learners are equipped to succeed in the fast-paced and dynamic world of beauty marketing.

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AboutThisCourse

With a focus on real-world applications, this course covers essential topics such as market research, competitive intelligence, and brand positioning. Through a combination of engaging lectures, interactive exercises, and case studies, learners will gain a deep understanding of the competitive landscape in the beauty industry and how to leverage this knowledge to drive business growth. In today's highly competitive job market, the ability to conduct rigorous competitive analysis is a valuable skill that can set learners apart and lead to exciting career opportunities. By completing this course, learners will be well-prepared to take on leadership roles in beauty marketing and make meaningful contributions to the success of their organizations.

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CourseDetails

• Introduction to Beauty Marketing: Understanding the beauty industry, market trends, and consumer behavior.
• Competitive Analysis Frameworks: Analyzing competitors using SWOT, PESTLE, Porter's Five Forces, and other frameworks.
• Market Research Methods: Techniques for gathering data on competitors, including surveys, focus groups, and online research.
• Competitor Profiling: Identifying key competitors, analyzing their strengths, weaknesses, opportunities, and threats.
• Product and Service Comparison: Examining competitor offerings, pricing, and positioning.
• Marketing Channel Analysis: Evaluating competitor marketing channels, strategies, and messaging.
• Competitive Intelligence: Gathering and analyzing competitor intelligence to inform marketing strategies.
• Market Segmentation and Targeting: Understanding consumer segments, targeting strategies, and positioning.
• Benchmarking and KPIs: Establishing benchmarks and key performance indicators for measuring marketing success.

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BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE BEAUTY MARKETING: COMPETITIVE ANALYSIS

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London School of International Business (LSIB)

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05 May 2025

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