Global Certificate Beauty Marketing: Competitive Analysis
-- ViewingNowThe Global Certificate in Beauty Marketing: Competitive Analysis is a comprehensive course that provides learners with critical skills in the beauty industry. This course emphasizes the importance of competitive analysis in creating effective marketing strategies, ensuring that learners are equipped to succeed in the fast-paced and dynamic world of beauty marketing.
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⢠Introduction to Beauty Marketing: Understanding the beauty industry, market trends, and consumer behavior.
⢠Competitive Analysis Frameworks: Analyzing competitors using SWOT, PESTLE, Porter's Five Forces, and other frameworks.
⢠Market Research Methods: Techniques for gathering data on competitors, including surveys, focus groups, and online research.
⢠Competitor Profiling: Identifying key competitors, analyzing their strengths, weaknesses, opportunities, and threats.
⢠Product and Service Comparison: Examining competitor offerings, pricing, and positioning.
⢠Marketing Channel Analysis: Evaluating competitor marketing channels, strategies, and messaging.
⢠Competitive Intelligence: Gathering and analyzing competitor intelligence to inform marketing strategies.
⢠Market Segmentation and Targeting: Understanding consumer segments, targeting strategies, and positioning.
⢠Benchmarking and KPIs: Establishing benchmarks and key performance indicators for measuring marketing success.
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