Global Certificate in Marketing Technology & Change

Name: Global Certificate in Marketing Technology & Change
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The Global Certificate in Marketing Technology & Change course is a comprehensive program designed to equip learners with essential skills for career advancement in today's rapidly evolving marketing landscape. This course is crucial in bridging the gap between marketing and technology, providing a deep understanding of marketing technology (MarTech) tools and their practical applications.

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AboutThisCourse

With the growing industry demand for marketing professionals who possess technical skills, this course offers learners a unique opportunity to gain a competitive edge. The curriculum covers various topics, including marketing automation, data analytics, customer experience management, and digital transformation strategies. By completing this course, learners will be able to leverage MarTech tools to drive marketing innovation, make data-driven decisions, and improve overall marketing performance. This certification serves as a testament to a learner's commitment to staying updated with the latest marketing trends and technologies, making them an invaluable asset to any organization.

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CourseDetails

• Marketing Technology Landscape: Understanding the martech landscape, its evolution, and the role of technology in marketing.
• Data-Driven Marketing: Leveraging data for customer insights, segmentation, and targeting in marketing strategies.
• Marketing Automation: Implementing marketing automation tools for customer engagement and marketing efficiency.
• CRM and Customer Experience: Managing customer relationships and experiences through CRM systems and strategies.
• Social Media and Content Marketing: Developing and executing social media and content marketing strategies using relevant technology platforms.
• SEO and SEM: Optimizing websites for search engines and implementing search engine marketing campaigns.
• Marketing Analytics: Measuring and analyzing marketing performance using analytics tools and techniques.
• Change Management in Marketing: Managing change in marketing organizations, including technology adoption and user training.
• Marketing Technology Ethics: Understanding and addressing ethical considerations in marketing technology, including data privacy and security.

CareerPath

The Global Certificate in Marketing Technology & Change prepares professionals to excel in various in-demand marketing technology roles. The 3D pie chart below features the distribution of job opportunities across these roles in the UK market, highlighting the diverse and ever-evolving marketing technology landscape. - Marketing Technologist: With a 35% share, marketing technologists are the most sought-after professionals in the industry, responsible for aligning marketing and IT strategies. - Marketing Automation Specialist: With a 25% share, marketing automation specialists manage software platforms to automate marketing tasks and enhance efficiency. - Digital Marketing Analyst: Accounting for 20% of the market, digital marketing analysts measure and analyze the performance of digital marketing campaigns. - CRM & Email Marketing Specialist: Holding a 15% share, CRM & email marketing specialists focus on managing customer relationships and email marketing strategies. - Marketing Data Scientist: Representing 5% of the market, marketing data scientists leverage data analytics tools to extract insights and optimize marketing strategies.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN MARKETING TECHNOLOGY & CHANGE

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London School of International Business (LSIB)

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05 May 2025

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