Global Certificate in Marketing Technology & Change
-- ViewingNowThe Global Certificate in Marketing Technology & Change course is a comprehensive program designed to equip learners with essential skills for career advancement in today's rapidly evolving marketing landscape. This course is crucial in bridging the gap between marketing and technology, providing a deep understanding of marketing technology (MarTech) tools and their practical applications.
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โข Marketing Technology Landscape: Understanding the martech landscape, its evolution, and the role of technology in marketing.
โข Data-Driven Marketing: Leveraging data for customer insights, segmentation, and targeting in marketing strategies.
โข Marketing Automation: Implementing marketing automation tools for customer engagement and marketing efficiency.
โข CRM and Customer Experience: Managing customer relationships and experiences through CRM systems and strategies.
โข Social Media and Content Marketing: Developing and executing social media and content marketing strategies using relevant technology platforms.
โข SEO and SEM: Optimizing websites for search engines and implementing search engine marketing campaigns.
โข Marketing Analytics: Measuring and analyzing marketing performance using analytics tools and techniques.
โข Change Management in Marketing: Managing change in marketing organizations, including technology adoption and user training.
โข Marketing Technology Ethics: Understanding and addressing ethical considerations in marketing technology, including data privacy and security.
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