Certificate in Engagement Analytics & A/B Testing

Name: Certificate in Engagement Analytics & A/B Testing
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The Certificate in Engagement Analytics & A/B Testing is a vital course for professionals seeking to enhance their data-driven decision-making skills. This program addresses the rising industry demand for experts who can interpret user behavior, optimize engagement, and boost conversion rates.

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AboutThisCourse

Throughout the course, learners will gain hands-on experience with essential tools and methodologies such as Google Analytics, Adobe Analytics, and A/B testing platforms. These skills will equip learners to make informed, data-backed decisions that increase user engagement, improve customer satisfaction, and drive business growth. By earning this certification, professionals will demonstrate their commitment to staying at the forefront of digital analytics and optimization techniques, positioning them for career advancement in fields such as marketing, product management, and UX design.

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CourseDetails

• Introduction to Engagement Analytics: Understanding the basics of engagement analytics, its importance, and how it can be used to measure and improve user engagement.
• Data Collection and Analysis: Techniques for collecting and analyzing user engagement data, including event tracking, funnels, and cohort analysis.
• A/B Testing Fundamentals: An overview of A/B testing, including when and how to use it, and the basic principles of experiment design.
• Creating Effective A/B Tests: Best practices for designing and implementing A/B tests, including choosing the right metric, determining sample size, and avoiding common pitfalls.
• Advanced A/B Testing Techniques: Exploring more advanced A/B testing methods, such as multivariate testing, bandit testing, and factorial experiments.
• Interpreting and Reporting Test Results: Techniques for interpreting and reporting A/B test results, including statistical significance, confidence intervals, and effect sizes.
• Integrating Engagement Analytics and A/B Testing: Strategies for integrating engagement analytics and A/B testing to optimize user engagement and improve conversion rates.
• Ethics and Compliance in Engagement Analytics and A/B Testing: Understanding the ethical considerations and legal requirements of engagement analytics and A/B testing, including data privacy and user consent.

Note: The above list of units is not exhaustive and may vary based on the specific needs and goals of the certificate program.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN ENGAGEMENT ANALYTICS & A/B TESTING

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London School of International Business (LSIB)

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05 May 2025

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