Certificate in Engagement Analytics & A/B Testing

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The Certificate in Engagement Analytics & A/B Testing is a vital course for professionals seeking to enhance their data-driven decision-making skills. This program addresses the rising industry demand for experts who can interpret user behavior, optimize engagement, and boost conversion rates.

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About this course

Throughout the course, learners will gain hands-on experience with essential tools and methodologies such as Google Analytics, Adobe Analytics, and A/B testing platforms. These skills will equip learners to make informed, data-backed decisions that increase user engagement, improve customer satisfaction, and drive business growth. By earning this certification, professionals will demonstrate their commitment to staying at the forefront of digital analytics and optimization techniques, positioning them for career advancement in fields such as marketing, product management, and UX design.

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Course Details

Introduction to Engagement Analytics: Understanding the basics of engagement analytics, its importance, and how it can be used to measure and improve user engagement.
Data Collection and Analysis: Techniques for collecting and analyzing user engagement data, including event tracking, funnels, and cohort analysis.
A/B Testing Fundamentals: An overview of A/B testing, including when and how to use it, and the basic principles of experiment design.
Creating Effective A/B Tests: Best practices for designing and implementing A/B tests, including choosing the right metric, determining sample size, and avoiding common pitfalls.
Advanced A/B Testing Techniques: Exploring more advanced A/B testing methods, such as multivariate testing, bandit testing, and factorial experiments.
Interpreting and Reporting Test Results: Techniques for interpreting and reporting A/B test results, including statistical significance, confidence intervals, and effect sizes.
Integrating Engagement Analytics and A/B Testing: Strategies for integrating engagement analytics and A/B testing to optimize user engagement and improve conversion rates.
Ethics and Compliance in Engagement Analytics and A/B Testing: Understanding the ethical considerations and legal requirements of engagement analytics and A/B testing, including data privacy and user consent.

Note: The above list of units is not exhaustive and may vary based on the specific needs and goals of the certificate program.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
CERTIFICATE IN ENGAGEMENT ANALYTICS & A/B TESTING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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