Advanced Certificate in Engagement Analytics & Customer Insights

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The Advanced Certificate in Engagement Analytics & Customer Insights is a comprehensive course designed to empower professionals with critical skills in data analysis and customer engagement. In today's data-driven world, this certificate course is increasingly important, as businesses prioritize data-informed decision-making and customer-centric strategies.

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AboutThisCourse

This program dives deep into understanding customer behavior, sentiment analysis, and predictive analytics. By learning these skills, you will be able to extract valuable insights from complex data sets and help organizations improve their marketing, sales, and customer service efforts. Upon completion, you will be equipped with the essential skills needed for career advancement in various industries, such as marketing, market research, consulting, and customer experience management. Stand out in the job market by showcasing your expertise in engagement analytics and customer insights, and drive success in your professional endeavors.

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CourseDetails

• Advanced Segmentation: Understanding and targeting specific customer groups through demographic, behavioral, and psychographic segmentation.

• Web & Mobile Analytics: Measuring and analyzing website and mobile app performance using tools like Google Analytics and Adobe Analytics.

• Social Media Analytics: Tracking and interpreting social media metrics to gain insights into customer engagement and sentiment.

• Customer Lifetime Value (CLV) Analysis: Calculating and optimizing the value of long-term customer relationships.

• Voice of the Customer (VoC) Programs: Designing and implementing programs to capture customer feedback and improve engagement.

• Predictive Analytics: Utilizing statistical models and machine learning algorithms to predict customer behavior and inform decision making.

• Attribution Modeling: Identifying the touchpoints that drive conversions and optimizing marketing spend accordingly.

• A/B Testing & Experimentation: Testing different versions of marketing messages, offers, and experiences to optimize customer engagement.

• Data Visualization & Reporting: Presenting data insights in a clear and compelling manner to drive action and inform stakeholders.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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ADVANCED CERTIFICATE IN ENGAGEMENT ANALYTICS & CUSTOMER INSIGHTS
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London School of International Business (LSIB)
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05 May 2025
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