Advanced Certificate in Engagement Analytics & Customer Insights
-- ViewingNowThe Advanced Certificate in Engagement Analytics & Customer Insights is a comprehensive course designed to empower professionals with critical skills in data analysis and customer engagement. In today's data-driven world, this certificate course is increasingly important, as businesses prioritize data-informed decision-making and customer-centric strategies.
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โข Advanced Segmentation: Understanding and targeting specific customer groups through demographic, behavioral, and psychographic segmentation.
โข Web & Mobile Analytics: Measuring and analyzing website and mobile app performance using tools like Google Analytics and Adobe Analytics.
โข Social Media Analytics: Tracking and interpreting social media metrics to gain insights into customer engagement and sentiment.
โข Customer Lifetime Value (CLV) Analysis: Calculating and optimizing the value of long-term customer relationships.
โข Voice of the Customer (VoC) Programs: Designing and implementing programs to capture customer feedback and improve engagement.
โข Predictive Analytics: Utilizing statistical models and machine learning algorithms to predict customer behavior and inform decision making.
โข Attribution Modeling: Identifying the touchpoints that drive conversions and optimizing marketing spend accordingly.
โข A/B Testing & Experimentation: Testing different versions of marketing messages, offers, and experiences to optimize customer engagement.
โข Data Visualization & Reporting: Presenting data insights in a clear and compelling manner to drive action and inform stakeholders.
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