Executive Development Programme in Behavioural Economics and Brand Strategy
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• Introduction to Behavioural Economics
• Understanding Consumer Biases in Decision Making
• The Intersection of Behavioural Economics and Brand Strategy
• Designing Effective Brand Experiences with Behavioural Insights
• Neuromarketing: Harnessing Brain Science for Brand Strategy
• Applying Behavioural Economics to Customer Segmentation and Targeting
• Leveraging Behavioural Economics for Brand Differentiation and Positioning
• Behavioural Economics in Advertising and Communication Strategies
• Measuring the Impact of Behavioural Economics on Brand Success
• Ethical Considerations in Using Behavioural Economics in Brand Strategy
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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