Executive Development Programme in Behavioural Economics and Brand Strategy
-- ViewingNowThe Executive Development Programme in Behavioural Economics and Brand Strategy is a certificate course designed to provide professionals with essential skills in understanding consumer behavior and building effective brand strategies. This programme highlights the importance of behavioral economics in marketing and brand management, focusing on consumer decision-making, biases, and heuristics.
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โข Introduction to Behavioural Economics
โข Understanding Consumer Biases in Decision Making
โข The Intersection of Behavioural Economics and Brand Strategy
โข Designing Effective Brand Experiences with Behavioural Insights
โข Neuromarketing: Harnessing Brain Science for Brand Strategy
โข Applying Behavioural Economics to Customer Segmentation and Targeting
โข Leveraging Behavioural Economics for Brand Differentiation and Positioning
โข Behavioural Economics in Advertising and Communication Strategies
โข Measuring the Impact of Behavioural Economics on Brand Success
โข Ethical Considerations in Using Behavioural Economics in Brand Strategy
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