Executive Development Programme in News SEO Performance

Name: Executive Development Programme in News SEO Performance
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The Executive Development Programme in News SEO Performance is a certificate course that holds significant importance in today's digital era. With the increasing demand for online news consumption, optimizing content for search engines has become crucial for media organizations.

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AboutThisCourse

This course equips learners with essential skills to enhance news SEO performance, ensuring improved visibility and reader engagement. This programme is designed to meet the industry's growing need for SEO-savvy professionals in the news sector. By understanding and implementing advanced SEO strategies, learners can drive organic traffic, increase readership, and contribute to the success of their organizations. The course covers technical SEO, on-page and off-page optimization, keyword research, and analytics, providing a comprehensive learning experience. Upon completion, learners will be equipped with the skills necessary to advance their careers in the news and media industry. They will have the ability to combine their newswriting expertise with SEO best practices, making them highly valuable assets in the competitive online news landscape.

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CourseDetails

• News SEO Fundamentals: Understanding the basics of news SEO, including keyword research, on-page optimization, and the importance of quality content.
• Technical SEO for News Websites: Learning about website architecture, site speed, mobile optimization, and structured data for improving search engine rankings.
• Advanced Keyword Research: Diving deeper into keyword research techniques, including the use of tools and data analysis for identifying high-value search terms.
• Link Building Strategies for News Sites: Exploring effective link building tactics, such as guest posting, content creation, and relationship building, to boost search engine authority.
• Analytics for News SEO Performance: Understanding how to track and analyze key performance indicators (KPIs) such as organic traffic, bounce rate, and conversions to optimize news SEO strategies.
• News SEO Content Strategy: Developing a content strategy that aligns with news SEO best practices, including the creation of engaging, shareable, and high-quality content.
• Competitive Analysis for News SEO: Analyzing competitor websites and search engine rankings to identify opportunities and threats, and inform news SEO strategies.
• Local SEO for News Websites: Optimizing news websites for local search, including the use of Google My Business, local citations, and review sites.
• News SEO for Mobile: Understanding the unique challenges and opportunities of mobile news SEO, including the use of Accelerated Mobile Pages (AMP) and mobile-first indexing.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN NEWS SEO PERFORMANCE

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London School of International Business (LSIB)

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05 May 2025

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