Executive Development Programme in News SEO Performance
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⢠News SEO Fundamentals: Understanding the basics of news SEO, including keyword research, on-page optimization, and the importance of quality content.
⢠Technical SEO for News Websites: Learning about website architecture, site speed, mobile optimization, and structured data for improving search engine rankings.
⢠Advanced Keyword Research: Diving deeper into keyword research techniques, including the use of tools and data analysis for identifying high-value search terms.
⢠Link Building Strategies for News Sites: Exploring effective link building tactics, such as guest posting, content creation, and relationship building, to boost search engine authority.
⢠Analytics for News SEO Performance: Understanding how to track and analyze key performance indicators (KPIs) such as organic traffic, bounce rate, and conversions to optimize news SEO strategies.
⢠News SEO Content Strategy: Developing a content strategy that aligns with news SEO best practices, including the creation of engaging, shareable, and high-quality content.
⢠Competitive Analysis for News SEO: Analyzing competitor websites and search engine rankings to identify opportunities and threats, and inform news SEO strategies.
⢠Local SEO for News Websites: Optimizing news websites for local search, including the use of Google My Business, local citations, and review sites.
⢠News SEO for Mobile: Understanding the unique challenges and opportunities of mobile news SEO, including the use of Accelerated Mobile Pages (AMP) and mobile-first indexing.
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